Company Profile - Skilon Sport
About Us
Skilon Sport is a comprehensive, multi-brand sports goods group specializing in the design, production, and sales of extreme sports equipment and accessories, including ski and surfing gear. Established in 2009 by York and a group of professional extreme sports athletes from Russia, Austria, Finland, and other European countries, Skilon Sport has maintained a deep passion for skiing and extreme sports since its inception. Over the years, the company has been focused on developing and testing high-end professional skiing equipment and has become a leading player in the industry.
Our Growth and Positioning
Skilon Sport offers a wide range of products, including snowboards, ski bindings, ski boots, helmets, goggles, protective gear, and snow apparel. With nearly a thousand products in our portfolio, we have grown from a traditional private company into an innovative enterprise with modern governance and international competitiveness. Today, Skilon Sport serves over 1,000 distributors worldwide, with a strong presence in major markets like Europe, the United States, and Asia-Pacific.
Multi-Brand Strategy and Global Reach
Skilon Sport follows a "single focus, multi-brand, omnichannel" development strategy. Our portfolio includes several well-known brands:
- TERROR
- ONLY
- PRIME
- LUCKYBOO (Children's Ski Equipment)
- skifree
- LOXLEY
These brands cater to different consumer needs and are widely available in global markets, especially in the snow sports and extreme sports sectors.
Innovation and R&D
Innovation is at the core of Skilon Sport’s growth. We continuously invest in research and development, with R&D expenses accounting for 6.8% of our sales costs by the end of 2023. The company has established global design and R&D centers in Los Angeles (USA), Tokyo (Japan), Seoul (South Korea), Milan (Italy), Mainland China, and Hong Kong, employing over 13 design and R&D experts from 13 countries and regions. Skilon Sport has filed more than 1,000 patents to ensure that our products stay at the forefront of the industry.
Children's Ski Gear and Promotion
In 2015, Skilon Sport launched LUCKYBOO, the world’s first full range of ski equipment specifically designed for children aged 2-12. LUCKYBOO has become the largest and most professional brand in the children's snow sports equipment market, reflecting our commitment to promoting skiing culture worldwide.
Mission and Core Values
Skilon Sport’s mission is to integrate the spirit of overcoming oneself in sports into everyday life. Our core values include:
- Consumer Focus
- Pragmatism and Specialization
- Innovation and Excellence
- Respect and Inclusion
- Integrity and Gratitude
Our company culture is based on innovation, self-improvement, and exceeding expectations while maintaining a deep commitment to the global snow sports community.
Looking Ahead
Looking to the future, Skilon Sport is committed to becoming a globally respected, multi-brand extreme sports goods group. We will continue to drive the development of snow sports and extreme sports equipment, focusing on innovation, quality, and meeting the evolving needs of consumers worldwide.
Skilon Sport’s Multi-Brand and Full-Category Advantage
One-Stop Solution for All Customer Needs: We offer a wide range of products across various price points and categories, catering to adults, children, online, and offline markets.
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Abundant Domestic Inventory: With over 10,000 square meters of warehouse space, we have a deep inventory to ensure year-round supply and timely restocks.
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R&D Capabilities: Our design team includes over 10 designers, and we launch more than 100 new products annually to ensure our brands remain competitive in the market.
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Customizable ODM/OEM Services: We accept ODM/OEM orders and offer flexible options for product modifications and custom branding based on our existing product lines.
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Industry Expertise: With over 10 years of experience in the snow sports industry, we not only provide OEM services for leading international brands but also operate several of our own brands, making us a top player in China’s snow sports market.
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Cost Advantage: Our large-scale annual purchasing volumes allow us to control costs effectively, providing high-quality products at competitive prices.
Skilon Sport’s combination of diverse brands, extensive product range, and industry expertise has positioned us as a leader in the global extreme sports market. We are committed to continuing our growth, expanding our brand presence worldwide, and delivering high-performance sports equipment to enthusiasts everywhere.